Starring Jo Brand, Sheridan Smith, Mark Addy and Sally Phillips ‘The More You Ignore Me’ is a warm, comedy drama focusing on the life of an unconventional family in 1980s rural England.
Gina is a young mother, whose efforts to be a loving parent and wife are undermined by her declining mental health. Things deteriorate when she develops an obsession with the local weatherman, which leads to an admission to the nearby psychiatric hospital. Over the years, as she grows up, her daughter Alice struggles to relate to her heavily medicated mum, and causes chaos when she comes up with a plan to reconnect with her, which divides the family forever and leads to a moving climax. Set to the songs of The Smiths, ‘The More You Ignore Me’ provides a sometimes stark, yet heart-warming and comical insight into life within this quirky household, whilst addressing mental health issues and their impact on the family.
The film is produced by Genesius Pictures and is directed by Keith English (Velvet Pictures) who grew up on the Isle of Wight and lives in the New Forest.
You can watch the official trailer here: https://www.youtube.com/watch?v=QYNN0g06k-0
‘The More You Ignore Me’ is based on the novel by Jo Brand, who also wrote the screenplay, which is peppered with a wonderful vein of her off-the-wall humour and quirky views of the world. Jo Brand appeared on The Graham Norton Show on 1st June and you can watch the interview here (30 mins into the show) https://www.bbc.co.uk/programmes/b0b582s5
Sheridan Smith (central mother character Gina) is talking about the film on the Chris Evans Breakfast Show, this Friday (29 June), on BBC Radio 2 and director Keith, has recently done a podcast promoting the film which you can listen to here: http://www.britflicks.com/Podcast/24121
‘The More You Ignore Me’ is in cinemas from Friday 6th July 2018!
Photographs by Gareth Latrell